Recently Lamborghini built a $60 million carbon fiber research facility next door to the factory in Italy. The investment meant more than just building supercars. It allowed Lamborghini to build strategic partnerships with other brands who could benefit from the increased manufacturing capability that Lamborghini had with Carbon Fiber Reinforced Plastic. The partnerships included Boeing, Callaway, and several other companies.
The partnership with Callaway yielded some beautiful fruit for us recently. Lamborghini has assisted Callaway with the carbon in their new line of RAZR Hawk Drivers. Lamborghini and Callaway partnered as well in sponsoring The Masters in August, GA.
I went down to Augusta to offer press rides and to serve as a product specialist for Lamborghini. I worked with the North American PR firm that Lamborghini uses to display the cars and let a lot of people get up close and personal with the Gallardo lineup including the LP550-2 Bicolore, the LP560-4 Spyder, the LP570-4 Superleggera, and the LP570-4 Performante.