Recently Lamborghini unveiled an SUV Concept at the 2012 Beijing Motor Show. I saw the car in New York a few weeks prior and I must say that it is extremely impressive and despite the surface level contradiction of a crossover/SUV coming from the best known manufacturer of supercars on earth, the Urus still stands for what Lamborghini wants to as a brand. It is muscular, athletic, clearly capable, and powerful. It is also truly gorgeous. The lines of the car are as chiseled as an Aventador and it has the presence that all Lamborghinis have always had. If it does become a production reality, we are still several years away from deliveries but it is a very exciting display of what Lamborghini is capable of as a brand.
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