We don’t know what it is yet but Lamborghini has a big unveiling planned for Geneva. On March 5th they will hold an international press conference to show something new and exciting.
Today Lamborghini unveiled their new SUV concept in Beijing. It is named the URUS and is a breathtaking car to see. Check out Lamborghini’s new homepage for more information about the car and a gallery of pictures. I will post more pictures here and a discussion on the car later this week but I wanted everyone to get the earliest first look possible at this amazing car. This is the car that I saw a couple of weeks ago in New York.
I have to say that I was skeptical of the idea initially but their execution is spot on. If everything gets green lit, this will be an awesome addition to the Lamborghini lineup.
We just wanted to say thank you to everyone who came out to see our booth at the 2012 AJC Atlanta International Auto Show. It was great to see so many of you and to get to expose so many new people to the cars that we sell. We sometimes take it for granted how rare these cars are and how much of a unique experience it is for most people to see one. Thanks to everyone who posted pictures for Facebook and Twitter to share the cars with people who couldn’t make it as well. As always, if you missed it, come by the showroom sometime to see the cars in person.
We do our best to participate in the AJC Atlanta International Auto Show each year. We loaded the cars into the Georgia World Congress Center yesterday. Here is a video from the drive down and our setup. We took the 2011 Lamborghini Gallardo LP570-4 Performante Press Car, a Verde Ithaca 2012 Lamborghini Gallardo LP550-2 Coupe, a 2012 Aston Martin Virage, a 2012 Aston Martin Rapide, and a 2011 Lotus Evora. I know everyone looks forward to the chance to see our cars at the show each year so this year should be no disappointment. Enjoy the video.
In 3 days Lamborghini will unveil something very unique at the 2012 Geneva Motor Show. This is their traditional release venue for new cars and concepts. They released the video clip below as a teaser with the tagline – Unica. This could simply come to be known as the Unica Concept or the Lamborghini Aventador J. There are some leaked images floating around of a topless Aventador that we believe to be the car. This will not be the production version but will reflect the spirit of the actual 2013 Lamborghini Aventador Roadster that we saw spy shots of recently. This is consistent with their strategy in unveiling the 2005 Lamborghini Gallardo Spyder concept in 2005, pictured below.